Inhaltserstellung & Soziale Medien

Kate Conger und Ryan Mac erzählen die wahre Geschichte hinter der Übernahme von Twitter durch Elon Musk! Der Kauf von Twitter für 44 Milliarden Dollar ...

Shocking and darkly funny, this is the explosive inside story of a senior executive at Meta (formerly Facebook).

Als erste deutschsprachige Gamerin mit über einer Million Abonnentinnen und Abonnenten auf YouTube hat sich Jasmin alias Gnu einen Namen...

Das Umfeld in den sozialen Netzwerken wird immer ekliger: Hass, Ausgrenzung, Beleidigung und extreme Positionen dominieren X, Facebook, Instagram und Co. Große Unternehmen ziehen immer häufiger hohe Werbeetats von den Plattformen ab.

A viral linguist’s account of the ways our vocabularies are evolving, the internet’s influence on communication, and what our use of language reveals about the modern world

Der Psychiater Manfred Spitzer zeigt in diesem Hörbuch welche Auswirkungen Smartphones auf unsere Kinder haben. Denn immer mehr Studien belegen...

YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers....

In einer Welt, in der digitale Medien den Alltag unserer Kinder prägen, stehen viele Eltern vor der Herausforderung, den Einfluss von Social Media auf die mentale Gesundheit und das soziale Leben ihrer Kinder zu verstehen.

Because Internet is for anyone who's ever wondered how to punctuate a text message or where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are....

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....

This is a self-help book like no other. Because you are not helping yourself, James Acaster is helping you....

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation....

Das Smartphone ist eine technische Revolution mit gravierenden Auswirkungen. Nie zuvor waren wir so vernetzt, und scheinen menschlich doch so...

Todo lo que no quieres pero necesitas saber sobre el poder, la economía, la sociedad y las telecomunicaciones en la era de la información....

Funny, tender, and cut through with Adam’s hysterical rambling asides, this is a delightful memoir about growing up, growing old and figuring it all out. ‘Buckle up. Here we go…’

This step-by-step guide will teach you how to optimize your profile, make high-quality connections, and create compelling content, with 60 LinkedIn lessons that are short, and implemented in 15 minutes or less. If you complete one each day, within 60 days, you’ll fully master LinkedIn....

Unlock the Power of AI to Dominate Social Media and Grow Your Brand. Are you struggling to build an audience, increase engagement, or generate sales through social media? Do you feel overwhelmed by constantly changing algorithms, content trends, and the pressure to stay relevant?

The Chaos Machine is the story of how the world was driven mad by social media....

You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them....

In this explosive yet practical book, Kevin Mitnick illustrates what is happening without your knowledge - and he teaches you "the art of invisibility"....

Essential for anyone who has ever worried about how compulsively they check their phone – or who is considering getting one for their kid – Smartphone Nation will equip you not only to survive in the digital space, but to thrive.

Amerikas führender Tech-Journalist Steven Levy (The Washington Post) über das Unternehmen, das unsere Gesellschaft für immer verändert hat: Facebook. Vom Start-up zur Weltmacht: Die dramatische Firmengeschichte von Facebook zeigt, wie aus dem Konzern das international einflussreiche Tech-Imperium werden konnte, von dem es heute heißt, es bedrohe die Demokratie. Das sich gegen immer lautere Stimmen behaupten muss, die fordern, der Konzern habe zu viel Einfluss und gehöre zerschlagen.

Das Hörbuch, von dem Facebook nicht will, dass Sie es hören! NSA-Skandal, Wahlmanipulationen, Cambridge Analytica, Trump... Das ist nur die Spitze des Eisbergs! Die renommierten New York Times-Reporterinnen Sheera Frenkel und Cecilia Kang gewähren einen bisher einzigartigen Einblick in den mächtigsten und undurchschaubarsten Konzern der Welt. Ausgehend von ihrer langjährigen investigativen Recherche, in der sie über Hunderte von Interviews führten, zeigen uns die Autorinnen ein Facebook, das wir so bislang nicht kannten.

The high-energy tale of how two socially awkward Ivy Leaguers, trying to increase their chances with the opposite sex, ended up creating Facebook. Eduardo Saverin and Mark Zuckerberg were Harvard undergraduates and best friends - outsiders at a school filled with polished prep-school grads and long-time legacies. They shared both academic brilliance in math and a geeky awkwardness with women. The Accidental Billionaires is a compulsively listenable story of innocence lost - and of the unusual creation of a company that has revolutionized the way people relate to one another.

Von #FreeBritney über Katzencontent bis zum Fall Justine Sacco: Das Internet ist ein hektischer Ort geworden. In den sozialen Netzwerken jagt ein Meme das nächste, ein Hashtag den anderen. Für alle, denen vom Swipen ganz schwindelig wird, fragt Sophie Passmann gemeinsam mit dem Radiojournalisten Simon Dömer nach: Welche wahren Geschichten stecken hinter den mal empörenden, mal rührenden Posts, die durchs Netz gehen? Was verrät dieser Shitstorm oder jenes virale Video über unsere Gesellschaft? Und wie kommen Menschen eigentlich mit ihrem plötzlichen Internet-Ruhm klar?

The definitive history, packed with untold stories, of one of America’s most controversial and powerful companies: Facebook. Based on hundreds of interviews from inside and outside Facebook, Levy’s sweeping narrative of incredible entrepreneurial success and failure digs deep into the whole story of the company that has changed the world and reaped the consequences.

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.

In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects, even becoming instrumental in political protests from Colombia to Iran.

Twenty-one years after its incorporation and 16 years after its stock peak, Yahoo sold for 96% less than its value on January 3, 2000, when it had closed at an all-time high of $118.75 per share, resulting in a market capitalization of $120 billion. Wall Street valued Yahoo!, at that time in business less than six years, higher than it did Disney, News Corporation, and Comcast combined. Yahoo!'s story is one of missed strategies, failed opportunities, and poor execution.

Facebook knew it had a problem. The company had been humiliated by headlines, painted as complicit in the manipulation of democratic voting and an assault on the global social fabric. Their stated mission was to connect people, but they couldn't afford to destroy society in the process. And so they hired a small team to make sure they didn't repeat the same mistakes. From the Wall Street Journal reporter whose explosive stories have rocked Facebook and its leadership, this is the story of the Civic Integrity Team.

Dr. med Daniel Illy arbeitet als Facharzt für Psychiatrie und Psychotherapie und Facharzt für Kinder- und Jugendpsychiatrie und -psychotherapie. Die Ratgeberreihe "Hilfe für den Alltag" zeichnet sich durch die leichte Verständlichkeit und den psychotherapeutischen Ansatz aus. Mit einfachen Worten erklärt Illy umfassend die jeweiligen Krankheitsbilder und was dagegen am besten hilft. Jedes Kapitel befasst sich mit einem anderen Aspekt der Erkrankungen und bietet therapeutische Hilfe in Form von kurzen Aufgaben an.

In the spring of 2021, when news outlets feasted on "the Facebook Files," Frances Haugen went public as the former employee who blew the whistle on the company by copying tens of thousands of documents. She testified to Congress and spoke to the media. She was hailed at President Biden's first State of the Union Address. She made sure everyone understood exactly what the documents revealed: Facebook not only set its algorithm to reward extremism, it knew that its customers were using the platform to foment violence, to spread falsehoods, to diminish the self-esteem of young people, and more.

Are you bored of the endless scroll of your social media feed? Do you swipe left before considering the human being whose face you just summarily rejected? Do you skim articles on your screen in search of intellectual stimulation that never arrives? If so, this book is the philosophical lifeline you have been waiting for. Offering a timely meditation on the profound effects of constant immersion in technology, also known as the Interface, Wish I Were Here draws on philosophical analysis of boredom and happiness to examine the pressing issues such as screen addiction....

Glaubst du, dass du Tausende von Anhängern haben musst, um in den sozialen Medien Geld zu verdienen? Manche würden das sagen—ich aber halte das für Schwachsinn. Um in den sozialen Medien Geld zu verdienen, musst du die sozialen Medien als Einkommensquelle betrachten und nicht als vagen "Marketingkanal". Du musst dich und/oder dein Unternehmen so präsentieren, dass sichtbar wird, dass du die Lösung für das "Problem" deines Publikums verkaufst. In dieser 2-in-1-Buchkollektion erfährst du alles darüber, wie du das am besten hinbekommst.

Plattformen wie YouTube, Facebook, Twitter oder Amazon sind die neuen sozialen Magneten - Clanbildner einer sich anbahnenden globalen digitalen Stammesgesellschaft. Während die herkömmlichen sozialen Bindungskräfte von Familien, Institutionen, Parteien, Verbänden und Staaten zunehmend schwinden, entstehen um digitale Plattformen wimmelnde Kollektive, die sich wie Schwärme oder Horden ausnehmen. Ihre Benutzer sind "Follower", digitale Gefolgschaft hält die neuen Clans zusammen.

Advertising, as one of the components of marketing, is a very crucial aspect of any business. According to Hootsuite, Facebook has 2.91 billion monthly active users and is the most used online social network worldwide. Whether you want to build brand awareness, gain a loyal following, or boost your sales, Facebook advertising will definitely help you achieve your business goals…but only if you know the right strategies. Get ready to reach thousands or even millions of your ideal customers through Facebook ads and grow your business exponentially. Start equipping yourself today!